My First Week

My first week in business is officially complete and I could not be happier! I got eight orders in--five through the site plus three outside--and the results have all been wonderful. The first few orders were delivered yesterday and I'm shipping out a second batch on Monday. The Italian Rainbows have the been the crowd favorite, but I've also sold two orders of ginger financier madeleines and got my first local commission for a custom Italian Rainbow cake to be delivered on Monday afternoon.

Even more exciting (well, to me at least): my custom boxes and special tissue paper arrived this morning! They actually arrived at some point yesterday afternoon, but my super was holding them hostage while I was out spending way too much money at Club Monaco (latest store obsession). For the packaging, I picked out a beautiful, high-quality shoe box-style box covered in glossy white paper and two beautiful reams of waxed food-grade tissue in chocolate brown and hot pink.

The cookies will fit nicely nestled into the perfectly-sized box and it's sturdy enough to help keep them from getting crushed in transit. I'm toying with the idea of ribbons or some kind of bow situation. More about that later...

I also had a set of shop labels custom-made with my store name and website in pink, brown, and white lettering and damask from another fabulous Etsy seller. I am (impatiently) looking forward to receiving those on Monday so that I can include them with the next batch of orders. The designer sent me a proof last week and I'm delighted with the results. I think they'll look perfect with the boxes and tissue paper colors. See for yourself... Positively edible, right?!

Business cards courtesy of are next on the agenda as are a few more marketing ideas. I've been telling everybody about the store and am looking forward to some promised orders for next week. Even my father, who (like me) is a Harry & David addict, decided to use my little shop to send some spring gifts to some of his bosses and colleagues over at 30 Rock. We're talking corporate bigwigs here, and if there is one thing that I've learned from growing up with a news anchor dad is that NY isn't Hollywood. TV people *love* to eat. So fingers crossed on that!

The treats are the most important part, of course. I'm still tweaking the menu selections, but have recently added my flourless tortes into the mix and am working out a Springtime version, just perfect for Easter, of my rainbow cookies made with lemon curd between the pastel-colored almond sponge layers and all topped off with rich white chocolate frosting. Yum! I'm offering special rush availability on these so that you can get them in time by Easter as long as you order by 6 PM on Tuesday so head on over to the store to get your order in now!

As a reminder, this is the LAST week to get your entries in to win a FREE batch of these incredible cookies, now available in my beautiful custom gift boxes. You can read the detailed rules here, but the short version is: send me your absolute favorite food scene from a novel, story, or poem, along with the reference and you'll be entered to win. Mention the contest on your blog, website, or MySpace/Facebook profile and you'll get extra chances. No purchase necessary; all I want is your yummy food scenes. E-mail me at alwaysorderdessert (at) gmail (dot) com with "Contest Submission" in the subject line.

As for what else I've been up to... Well, I've got some overdue recipes that I need to post. Look for them over the coming days. I'll be back-dating them to save room for new stuff, but will add the links here so you can find easily.


  1. Woo! I am so excited. I cannot wait.

  2. I want to enter your contest. I'm still thinking.
    I need to get my act together.

    It seems like your business is coming together well.

  3. Your going to be so busy you may need to quit the day job. Congrats.

  4. Still loving the bars! My mom and I were delighted to find (yaaaay!) a third tier of them in the box. Such a nice surprise. The boxes and labels look so great. Look forward to seeing those next go 'round!

    Congrats though - so glad to hear you have had such a good first week!

  5. Seriously, those easter cookies sound SO yummy...but I'm trying to lose serious baby fat!!!!

    And so you know...I think you should apply of Top Chef on Bravo!!!

  6. Just thought I'd let you know you got an official plug...

  7. i'm so glad to hear the your venture is going well so far :) i wish i could come up w/something to enter but i really don't read much....

  8. Looks like you've been busy around here. I love the idea. Good luck to you, i might even refer some customers to you.

    And i have to enter your contest too! Gosh... i need to do some research! I'm in PANIC now!!!

  9. Yes! You guys must ALL enter the contest. Right now!

  10. Congrats on starting a new business! You must be so excited! Your labels and boxes are too cute:)


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